Snacksquare Brand Management Done Right

Snacksquare is a new business directory Website that incorporates Foursquare venue data onto a single Google map. This makes for a much friendlier user experience when searching for Foursquare deals. Instead of retrieving a list of nearby deals, you can now get a visual look at where deals are being offered.

In TechCrunch's article describing the company, Snacksquare CEO James Gillmore demonstrates great brand managment by directly responding to the article and its negative comments in the "comments" section. Gillmore successfully controls the conversation and is able to portray his company in a positive light. I highly recommend reading through the comments and see a true pro at work.