"Back to school...to prove to daddy that I'm not a fool"

We hit the ground running on our first day of class with a special treat - guest speaker Jeffery Cole (Director of USC Annenberg's Center for the Digital Future). He spoke primarily about the effects new modes of media had on...well, everything. When it comes to hard statistics regarding media this guy was a breathing Wikipedia. No Joke. I tend to think of a "Director" as a delagative/manager type but could tell Mr. Cole was on the front lines of his research. I looked into the annual report he publishes - FIVE THOUSAND DOLLARS a copy. I wonder if he offers a payment plan...?