A post on Make's blog features a wheel that, when attached to your bicycle, can generate and store braking energy. What caught my eye was its integration with the iPhone. The "Copenhagen Wheel" can lock and unlock your bicycle via iPhone, but thats just the beginning. It also utilizes the iPhone's location aware technology to assess upcoming traffic, distance traveled and even pollution levels! By generating "green miles," it reminds the cyclist just how many mother nature karma points they've racked up.
A couple of years ago "The Copenhagen Wheel" would have simply been a product aimed to enhance an already green activity. Now, with the integration of the iPhone, it becomes your "personal trainer" and "a natural extension of your everyday life." By integrating smartphone technology and social networking into the product, "The Copenhagen Wheel" is able to have a far more robust and appealing marketing campaign; whether or not it sells more units is another question. Speaking of questions - what happens if at the end of the day your phone dies and you need to get home?
Tuesday, May 4, 2010
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