Social Geo Dating: StreetSpark

I've heard of smartphone dating applications that alert its users if they happen to be in close proximity to one another but StreetSpark's unique approach to geo dating lies not only in its geolocation platform, but in its social matching capabilites. It draws on your social behavior on social networks like Facebook to match you to other users. If a match is found to be in close proximity, you can either "ignite" or "extinguish" the spark to get meet up information. Drawing on one's social graph is a great idea. No more 400 "scientifically" designed questionairs or proprietary matching services.

One concern comes to mind with an application like StreetSpark. By making your services a smartphone-based platform, you really close the market for your product. There are only a certain number of people in any given area, but by filtering those results with people who have a smartphone (iPhone specifically) AND are using your application can greatly reduce user inventory. Nonetheless, the idea of using the social graph to find matches is a great idea. I think StreetSpark would do better focusing on a web based platform with geo-dating as a supplemental feature.

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