The New Rules of Marketing and PR - Meerman is Dearman for Beginners

David Meerman Scott’s book, “The New Rules of Marketing & PR” is a good beginner’s “how to” guide to navigating through the digital media marketing and public relations arena. In his book, Scott describes how the Web has essentially fused marketing and public relations roles into one. With emerging media tools made available on the Web, not only can a marketer or Public Relations person more effectively and efficiently reach its buyers, but can now do it on a much smaller budget.

The Secret to My Succe$$...APOC!!!

My year-long goal is to get the local VA site's user interface friendlier and functional. I have yet to get access into it's CMS, but have a good idea of what to start on. First of all, design. The site feels static. No, excuse me, it IS static. I want my eyes to tear up upon loading onto my screen. Much like the White House site...*drool (ok, maybe not that nice, I've got be realistic here).