The New Rules of Marketing and PR - Meerman is Dearman for Beginners

David Meerman Scott’s book, “The New Rules of Marketing & PR” is a good beginner’s “how to” guide to navigating through the digital media marketing and public relations arena. In his book, Scott describes how the Web has essentially fused marketing and public relations roles into one. With emerging media tools made available on the Web, not only can a marketer or Public Relations person more effectively and efficiently reach its buyers, but can now do it on a much smaller budget.